Shopping doesn’t just happen on storefronts anymore. It happens in group chats, DMs, creator conversations, and increasingly in the moments where people ask, share, compare, and decide together. So what does it mean for brands when the path to purchase starts to look less like a funnel and more like a conversation?
In this session, Snap, OMG, and Ipsos unveil new thought leadership on the shifting dynamics of social commerce, with a spotlight on one of its fastest-growing frontiers: conversational commerce. Drawing from a new multi-market study, we explore how chat is becoming a core part of the shopping journey - not just a place where people talk about products, but where discovery, influence, and decision-making increasingly happen together.
Through the lens of Snap, OMG, and brand perspectives, we unpack why conversation is becoming the new storefront; how consumers are turning to friends, creators, brands, and AI alongside search and retail sites; and what it takes for marketers to show up in these moments in ways that feel useful rather than intrusive.
From the social rules shaping commerce in chat to the planning implications for creative, media, and measurement, this session offers an early look at the themes reshaping how people shop today - and a practical view of where Snap and OMG see conversational commerce heading over the next 12 to 24 months.
Guests will also have time to connect over refreshments and light bites, with space built in for networking and mingling before the conversation.
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Please email any further questions to xxxxxxxxxxx@snapchat.com and we will get back to you promptly.
Please email any further questions to xxxxxxxxxxx@snapchat.com and we will get back to you promptly.